AI Insights · Timothy · January 2022
Top 5 Film & Television Apps on iOS in the UK Q4 2021
In Q4 2021, the top 5 film and television apps on iOS in the UK showed varied performance in terms of downloads, revenue, and active users. Detailed insights from Sensor Tower reveal trends for Disney+, Netflix, Amazon Prime Video, ITVX, and Crunchyroll.
During the fourth quarter of 2021, the top five film and television apps on the iOS platform in the United Kingdom exhibited diverse performance trends. Here's a closer look at the weekly downloads, revenue, and active users for Disney+, Netflix, Amazon Prime Video, ITVX, and Crunchyroll.
Disney+ saw a notable fluctuation in its weekly revenue, starting from around $843K at the end of September and experiencing a dip to approximately $498K by mid-November. However, it rebounded to about $815K at the end of November, closing the year with $642K in the final week of December. Weekly downloads for the app varied, peaking at 108K in the week of December 20, while weekly active users increased steadily from 1.5M at the end of September to over 2M by the end of December.
Netflix maintained a relatively stable revenue stream throughout the quarter, ranging between $232K and $307K. The app's weekly downloads saw a significant spike, reaching 128K in the week of December 20. Active users also showed a gradual increase, starting at 4.4M in late September and climbing to 4.6M by the end of December.
Amazon Prime Video exhibited consistent revenue figures, fluctuating between $194K and $241K. Downloads peaked at 98K in the last week of November, while active users grew from 735K at the end of September to 1.1M by the end of December, indicating a steady rise in user engagement.
ITVX experienced varied revenue, ranging from $109K to $157K throughout the quarter. Downloads peaked at 40K in the week of November 22, and active users saw an increase from 110K at the end of September to around 109K by the end of December, with a peak of 155K in late November.
Crunchyroll maintained stable revenue figures, averaging around $108K to $130K weekly. Downloads and active users exhibited modest growth, with downloads peaking at 10K in the final week of December and active users reaching 140K in the same period.
These insights are based on data from Sensor Tower, offering a detailed look at the performance of leading film and television apps in the UK. For more in-depth analysis, visit Sensor Tower’s website.
